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Adobe Target Personalisation and Automation

£900.00 £700.00

A 1 day course led by one of our expert instructors where you’ll learn how to personalise content on your website through the automating and optimising capabilities within Adobe Target.

This interactive course provides the opportunity to learn how to use the capabilities, from creating automated personalisation tests through to leveraging machine learning to implement tests by choosing the relevant automation type for your business needs.

Resources provided: Learner handbook, access to tool sandbox and access to development website

Delivery method: Face to face (on your premises or an Optisights arranged location)

Target audience: This course is intended for frequent users of Target Standard or Target Premium, including both strategists as well as subject matter experts (SMEs). Those interested in this course may have roles that involve optimization, digital strategy or eCommerce, including Optimisation Managers, Campaign Managers, Marketing Analysts, Content Managers, and Web Analysts.

Maximum number of attendees: 10

Category:

Description

Objectives

After completing this course, you will be able to:

• Create an A/B test as a review of the Target process

• Create and evaluate the benefits of multiple experience versions in an A/B test

• Create and use automated activities with Adobe Target, including auto-allocate, auto-target, and automated personalization

• Create specific system settings for specific users, which are useful in defining customised profile scripts

• Create and use the modification panel to view and add modifications to a page

• Use the sample calculator and correctly interpret Target reports

• Use the Adobe Debugger to successfully troubleshoot common issues

• Identify additional learning opportunities

Topics

  1. Introduction, Orientation, and Review
  2. Experience Versions
  3. Manual Activities
    • Multipage and Multivariate
  4. Automation and Target
  5. Automated Personalization
  6. Auto-Target and Auto-Allocate
  7. Automated Activity Results in Target
  8.  Profile Attributes and Profile Scripts
  9. Additional Visual Experience Composer (VEC) Features
  10. Analyzing Target Results the Right Way
  11. Adobe Debugger and Troubleshooting: Common Techniques