Adobe Analytics Introduction

£900.00 £700.00

A 1 day course led by one of our expert instructors where you’ll learn about the capabilities of Adobe Analytics and the pivotal role this solution can play in defining and delivering your Marketing strategies.

Resources provided: Learner handbook, access to tool sandbox and access to development website

Delivery method: Face to face (on your premises or an Optisights arranged location)

Target audience: Analytics Administrators, Technical Leads, IT, and Developers

Maximum number of attendees: 10




  • Web Analytics and KPI
  • Adobe Analytics Basics & Interface Visitor
  • Acquisition (How)
  • Identification & Segmentation (Who)
  • Geo-segmentation reports
  • Technology reports
  • Activity and Content Consumption (What)
  • Site Content reports
  • Simple Paths reports
  • Product reports
  • Retention and Growth (When)
  • Simple Calculated Metrics
  • Simple Segments
  • Saving and Retrieving Reports
  • Distributing Reports
  • Dashboard Basics
  • Introduction to Workspace