Adobe Analytics Implementation

£900.00 £700.00

A 3 day course led by one of our expert instructors who will teach you how to implement Adobe Analytics onto your websites using Adobe Launch and JavaScript, taking you from understanding business requirements all the way through to coding them directly onto the page.

Prerequisites: Working knowledge of programming principles such as basic conditions, server-side and client-side (JavaScript) logic and variables

Resources provided: Learner handbook, access to tool sandbox and access to development website

Delivery method: Face to face (on your premises or an Optisights arranged location)

Target audience: Developers, Admins and Technical leads (i.e. someone who is responsible for translating clients’ business requirements into specific variables and functions in Adobe Analytics, and includes managing the deployment of Adobe Analytics code on their websites)

Maximum number of attendees: 10




After completing this course, you will be able to:

• Interpret a solution design document

• Utilise a data layer within an adobe Analytics deployment

• Describe the purposes, functions and limitations of Adobe Analytics variables and features

• Determine which variables, features, and functions will best solve specific business needs

• Configure the Adobe Analytics environment to accept data

• Implement and validate Launch code deployment of Adobe Analytics on a development website


  1. Pre-Implementation Tasks
  2. Foundations of Adobe Analytics Implementation
  3. Launch, by Adobe: Introduction
  4. Configure the Adobe Analytics Extension
  5. Implement Naming Pages
  6. Implement Predefined Traffic Variables
  7. Implement Custom Traffic Variables
  8. Tracking Campaign Conversion
  9. Implement Conversion Events
  10. Implement Retail Variables with Events
  11. Implement the Purchase Confirmation Page
  12. Implement Custom Conversion Variables
  13. Site-based implementation Considerations
  14. Overview of Data Management within Adobe Analytics
  15. Adobe Analytics Validation and Troubleshooting