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Adobe Analytics Configuration

£900.00 £700.00

A 1 day course led by one of our expert instructors where you’ll learn about the key setup areas in the Adobe Analytics Admin Console.

Through this interactive session, you’ll start by learning the basics of how to log in and finish by having a clear understanding of all the activites required during the three phases of configuring Adobe Analytics; pre-implementation, implementation and post-implementation.

Resources provided: Learner handbook, access to tool sandbox and access to development website

Delivery method: Face to face (on your premises or an Optisights arranged location)

Target audience: Analytics Administrators, Technical Leads, IT, and Developers

Maximum number of attendees: 10

Category:

Description

Objectives

After completing this course, you will be able to:

• Understand the administrative hierarchy

• Log in to the Admin Console

• Understand Product Profiles and Permissions

• Add and remove an Admin

• Understand how Adobe follows GDPR and PII regulations

• Learn how to enable Privacy Settings

• Learn how to configure Adobe Analytics Variables

• Understand the configuration and settings of Report Suites

• Understand how to work with Virtual Report Suites

• Get an overview of Adobe Experience Platform Launch

• Create Classifications using the Classification Importer and Classification Rule Builder

• Explain Data Connectors, Data Sources, Data Warehouse, and Customer Attributes

• Explain Marketing Channel Processing Rules and Processing Rules

Topics

  • Administrative Hierarchy
  • Admin Console
  • Product Profiles and Permissions
  • Internal Governance
  • Privacy Settings (GDPR/PII)
  • Identify s.props, s.eVars, s.events
  • Report Suites and Virtual Report Suite Settings and Configurations
  • Adobe Experience Platform Launch Overview
  • Debuggers and Packet Sniffers
  • Data Import/Export – Create Classifications, Use Importer (SAINT) and Rule Builder, Data Warehouse, and Customer Attributes
  • Data Manipulation – Marketing Channel Processing Rules and Processing Rules